This combination of AI and ML is allowing website owners to build, develop and deploy their platforms much quicker and at less cost while simultaneously offering an easier and enhanced experience for consumers. Machine learning is typically used away from the consumer side in the background in order to learn and develop a richer, upgraded customer experience through data collection and analysis, while artificial intelligence is most prominently seen in chatbots on the commercial side so far, in the form of text or voice-based engagement. Although the technology is not fully autonomous yet and requires human supervision, chatbots are becoming more in demand by consumers as they realize the speed, reliability, and convenience that they offer around the clock. Chatbots today are increasingly deployed on websites to help businesses become available for instant problem solving, and feedback on a 24-hour basis and chatbots are becoming ‘smarter and more efficient through human interaction as they collect data, solve issues and constantly learn from their human counterparts.Ĭombining AI with Machine Learning (ML) has led to several breakthroughs in automation and self-reliant customer service, allowing chatbots and similar applications to handle issues that previously required human customer agents to be present. Although not an emerging technology anymore, its continuous development keeps on widening its scope for different uses, and one area that has drastically improved due to AI is the digital customer experience. These factors ultimately contribute to an improved overall user acquisition experience with an increase in conversion rates for your website, paving the way for boosting your business and achieving the growth you are looking for.Īrtificial intelligence (AI) and its various applications are steadily gaining commercial traction in the digital world, and websites are one of the first platforms to benefit from this revolutionary technology. Converting traditional websites to PWAs brings forward the many advantages of a mobile-first approach, such as guaranteeing a higher listing of your website on Google’s search result pages, increasing page loading times, and allowing push notifications on the consumer side, while reducing development and maintenance costs, simplifying the distribution process, and allowing for a quicker market launch on the business side.

Progressive web apps are applications that allow websites to mirror a fully native mobile experience on smartphones, running independently of the device’s browser and offering a quicker and more cost-effective alternative to native mobile applications. In this article, we take a look at the most important web development trends that enable the creation of modern and viable web solutions in 2021. However, some trends in web development are so relevant and efficient that they are here to stay, although they continue to evolve into better, more sustainable versions of themselves that enhance the digital arena and all the different industries it covers today.Īs new web technologies emerge and start to blend in with other digital technologies, unique trends sometimes emerge and take over the scene, providing various opportunities for competitive positioning and market leverage among the web development sector. As the digital world continues to grow and further infiltrate our lives with the onset of the ongoing COVID-19 pandemic, change is almost certain in all aspects of the increasingly popular virtual world.

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